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"What's in a name, that which we call a rose by any other word would smell as sweet."  Website naming is a very important part of building your site. Think very carefully when naming a website.

Choosing the right name for your website is very important.

Geek Squad Girl can help you chose a great name for your site based on SEO strategies. If you have already purchased a domain name, Geek Squad Girl can still help you with naming and keyword selection. Click here to find out more.

Some factors to consider when deciding how to name your website:

1. What terminology is suitable to your industry?
2. What words convey what it is you do?
3. Is the name easily recognizable?
4. Is a word in the name easily associated with your competitors?
5. Is the name a search term used frequently on the web?
6. Do you want your website name to be the same as your company name?

If you are just starting your company, you may want to search the availability of the URL names before selecting your company name. If you decide on a great company name, the URL may or may not be available. Searching URL availablity is a good place to start when you are looking for a company name.

If you already have a company name and the URL is unavailable, you are stuck with having to buy it for a higher price from a reseller. Or, you can select a name that conveys what your company does, has recognition in the market place, and is easy to remember. Acronym URL names are hard for people to remember, but may be okay in some instances.

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Website Name Recognition and Branding

Name recognition is half the battle in the marketplace. If your company is well-known, you don't really have to utilize search engine optimization. If your company name is not a household word as most aren't, you have to get people to discover who you are. This is where search engine optimization comes into play. If you can get people to your website, they will start to recognize your name. They may even bookmark your site or add it to their favorites. Search engine optimization, however, is only one tool. There are other ways of branding a name.

Branding can be an expensive endeavor. Branding involves getting your company name and image into several communications media environments. For example, you may even advertise your name in local papers. Branding is field apart from SEO, and it is a specialized field of marketing. So, not all SEO'ers are branders and not all marketers are branders.

Keep in mind that if customers know your name, you are easy to find. It's when customers don't know your name that you are hard to find.


If you need help with website naming, contact Geek Squad Girl. She can help.

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