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1. Who are your customers?
2. What type of language do the customers respond to?
3. What type of graphics are suitable for your market?
4. Are you targeting locally, nationally, or globally?
5. How much traffic do you really want and/or need?
6. What are your website goals?
7. What are your expectations?
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Below are two articles concerning starting
a website and starting a blog.
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How to Start a Website
Starting a website involves preparation of content, finances and design considerations. Depending on your project
goals, you may also have to consider programming and database costs. For example, if you want to start a website that involves
social networking, you will have to spend a lot of time and money on developing a database that will suit your needs. If you
want interactive features on your site, you will need to hire a programmer who can design an interactive feature that suits
your needs.
There are essentially three major types of websites.
1. Websites advertising
services and/or providing industry-specific information. 2. Websites selling products. 3.
Websites with social networking intent.
There are a variety of plattforms for building websites.
1.
You can do it yourself with web-based templates that are provided by a variety of servers. 2. You can hire
a designer to design a custom template for you. 3. You can buy a design software and learn how to use it,
and develop your own custom template.
There is one constant that applies to all types of websites and all
plattforms for building websites.
CONTENT DEVELOPMENT
Yes, you can build your own site or you can have
someone else build your site. But, what is the content of that site and how do you determine what the best content for your
site is? How do you determine what your keyword strategy is , and what is the market you are targeting? These are very important
decisions that will affect the performance of your site.
The Myth of the Automated Money Machine
A website does not automatically generate success. A site is always a work-in-progress. Just as a house needs
constant improvements, so does a website. You may want to change the look from time to time, or you may want to add or alter
content. Improvement decisions are based on the performance of a site. If you are not getting what you want from your site,
perhaps you need to make some changes. Websites have to be constantly monitored and analyzed for performance issues. If you
are expecting to put up a site and have instant riches deposited into your back account, you may need to check your expectations.
Like any other business venture, websites take time to become successful. There is no overnight wealth, so leave that expectation
behind when starting your website project.
The most important things to do before starting a website are to
research your intended industry, analyze the jargon associated with that industry, and consider how much you are willing to
invest in your project. Websites can be profitable, but websites should not be impulse buys. Take your time when considering
what you want from your site and how you will go about obtaining your goals.
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Starting a website is like writing a research paper. You
wouldn't just sit down and write a paper without doing your research first. When you learn how to start a website, you
will discover that the written content is the most important aspect of your site. If you hire a professional writer to develop
your website's content, you will have a jump on your competition. You will gain a strategic advantage even before your site
is launched. And, seeking professionally written content for your website ensures that you start your website project correctly.

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When is a blog better
than a website?
Blogs are essentially for journaling. If you plan to publish daily, or weekly and your subject
matter is political, journalistic, or editorial, a blog rather than a website may be the right choice. Of course, you can
also have a blog on your website. However, this article is primarily geared toward whether to fore-go building a website in
favor of becoming a blogger.
The blogosphere is loaded with every topic imaginable. If you have an original and
creative angle on hot topics, games, news, or political agendas, a blog may be the right way for you to go. It is less expensive,
in fact a lot of the time blogs are free. A blog, however should always focus on one main topic. From the main topic, there
are several sub-topics that can be explored. Since applying SEO techniques to blogs is much more limited than websites,
it is important to always stay on topic if search results are important to you.
Starting a blog with the intention
of generating sales is unrealistic. Only the most popular blogs have this capability and unless you have a way of making yourself
famous, don't expect to sell products on your blog. Keep your expectations realistic. If you are blogging on a free blog,
you have nothing to lose. So, have fun and try not to expect to be an overnight success.
Happy Blogging.
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