What do you want from your site, and how much traffic to you want and or need?

Name Recognition and Branding (See also website naming.)   If you are just starting out on the web, you may want to consider a web strategy that involves name recognition before embarking on an e-commerce venture. If you allow your URL some time on the web, it will be much easier to start selling your products in the near future.   You may also want to consider giving away some free information that will boost your company's image. Half the battle is to get your name known, and gain respect and trust within your industry. Branding your name, product, or service is also a highly successful technique for improving sales. However, branding can be a costly venture. The whole point of increasing web traffic is to get your name recognized by bringing more people to your site. Branding does not apply only to the web environment. There are other marketing vehicles you can utilize in order to gain name recognition. A combination of organic seo and branding is a great strategy if your budget allows. E-Commerce Shopping carts are tricky for search engine optimization since most of the softwares are database driven. If you have an established e-commerce site and want to increase your search engine optimization, it is not impossible. But, it will take some careful analysis and written content development to increase your visibility. If you are just venturing into e-commerce, you may want to consider starting with just one product in order to avoid the costs associated with optimizing shopping carts.